Mobile Marketing: Benefits And Importance

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Introduction

Mobile marketing is considered a digital marketing or online marketing technique through which a specific or particular audience can be reached for a specific purpose. Now, this mobile marketing sometimes is known as a multi-channel online tool where the target audience can be reached through feature phones, tablets, smartphones, or any other related devices. On these smart devices, one can use different techniques, like, SMS, MMS, Email, Websites as well as social media to develop a positive rapport with the target customers. This study will give emphasis the area of mobile marketing and how this technique can create some benefits as well as importance in the life of people and society. Through this study, one would be able to understand whether there would be any reasons or not to use this kind of technique for marketing purposes. Moreover, this study will discuss the different techniques as well as strategies of mobile marketing under different circumstances